BEHR PREMIUM PLUS® ECOMIX™ Plant-Based Interior Paint & Primer

Description

Innovative Plant-Based Sustainability Meeting Premium Performance

BEHR PREMIUM PLUS® ECOMIX™ represents the cutting edge of green coating technology. Engineered for eco-conscious households, commercial properties, and active facility management, this advanced formula substitutes traditional petroleum-based elements with renewable plant-derived ingredients. It creates an unyielding defensive barrier that stands up to daily wear while protecting your indoor air quality.

Best Used For:

• Eco-certified construction projects and active residential green build-outs
• Family rooms, living areas, dining spaces, and high-visibility bedrooms
• Busy ceiling expanses requiring non-reflective, flawless hiding properties
• High-touch hallways, trim accents, baseboards, and window casings

Key Benefits & Features:

• Elite Stain & Scrub Defense: Dries to an exceptionally tight, scrubbable cross-linked matrix that resists everyday scuffs, household spills, and frequent washdowns.
• Eco-Responsible Biobased Core: Proudly holds the USDA Certified Biobased label, minimizing environmental footprints while offering an unbeatable architectural finish.
• Clean Air Safety Profile: Engineered as a Zero-VOC* and low-odor coating, emitting virtually no harsh chemical fumes during application. Formally certified by GREENGUARD® GOLD.
• Production-Grade Efficiency: Spreads effortlessly with excellent leveling properties via brush, roller, or spray, drying to the touch in just 1 hour for fast multi-coat turnarounds.

Technical Specifications:

• Coating Type: Plant-Based Acrylic Latex
• Coverage Capacity: 250 to 400 sq. ft. per gallon depending on surface texture
• Dry Time: 1 hour | Ready to Recoat: 2 hours
• Tool Cleanup: Simple warm soap and water (No harsh chemical solvents needed)
• Storage Window: Protect from freezing conditions to ensure liquid chemical stability

Understanding the Sheen Selection:

• Interior Flat: A completely non-reflective visual plane that absorbs ambient glare and expertly hides minor ceiling and wall flaws.
• Interior Eggshell Enamel: A soft, velvet-like low luster balancing everyday washability with excellent glare reduction. Perfect for busy family living areas.
• Interior Semi-Gloss Enamel: A sleek, radiant luster providing maximum surface hardness, moisture defense, and scrubbing resistance for doors and trim work.