Description
Exceptional Hide & All-In-One Paint and Primer Protection
BEHR PREMIUM PLUS® Interior Paint & Primer sets the standard for reliable, high-performance residential and commercial wall preservation. Engineered with proprietary acrylic resins and advanced tinting colorants, it creates an unyielding defensive barrier that resists everyday household spills, heavy traffic scuffs, and chemical cleaning without losing color depth or burnishing.
Best Used For:
• High-traffic living areas, busy hallways, entryways, and family common zones
• Active kids’ bedrooms, playrooms, and dining areas prone to spills and marks
• Kitchen and bathroom walls facing localized moisture, steam, and staining
• Architectural trims, baseboards, window sashes, doors, and cabinet moldings
Key Benefits & Features:
• Flawless Application Flow: Features exceptional leveling properties that spread uniformly, eliminating roller tracking and brush marks for a professional canvas finish.
• Antimicrobial Mildew Shield: Infused with specialized additives that create a tough film barrier to suppress mold and mildew anchoring in humid conditions.
• Clean Air Compliance: True Zero-VOC formulation emits minimal chemical emissions during and after application, ensuring a safe indoor breathing environment. Certified by GREENGUARD® GOLD.
• Easy Project Completion: Dries to the touch rapidly under normal conditions, allowing efficient multi-coat timelines. Cleans up cleanly with warm water and soap.
Choosing Your Finish Sheen:
• Flat: A completely non-reflective, matte visual plane that expertly masks surface defects, joints, and micro-flaws. Perfect for ceilings and low-traffic fields.
• Eggshell Enamel: A soft, velvety luster resembling an eggshell, balancing everyday washability with excellent ambient glare reduction. Ideal for main living spaces.
• Satin Enamel: A smooth, pearl-like medium gloss that introduces superior scuff-resistance and crisp wipeability. Outstanding for busy hallways and kids’ rooms.
• Semi-Gloss Enamel: A radiant, sleek luster providing maximum surface hardness and resistance to moisture penetration. Excellent for cabinets, doors, and baseboards.
• Interior/Exterior Hi-Gloss Enamel: A mirror-smooth, high-brilliance defensive shell built to survive continuous physical friction, severe scrubbing, and exterior elements.


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